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Abstract
This analysis reveals distinct color palette patterns across different poster genres, confirming that color usage in popular posters is not arbitrary but follows genre-specific conventions. The identification of prominent color groups within each genre Action and Adventure, Comedy, Drama and Romance, Family, Horror, Non-fiction and Unscripted, Sci-Fi & Fantasy, and Thriller and Suspense demonstrates a systematic approach to visual communication in poster design that aligns with audience expectations and emotional objectives. The results show an gradual change in colors as we move form various genera and movie types indicating the effect of different colors on the viewer’s conscious Key words : color’s, color palette, posters analysis, color patterns, genera wise colors